All posts in Projections

 „DHL – Die Haben Lohndumping“ (they do minimum wages) this clear statement against scandalizing and precarious working conditions at DHL the 100% subsidiary of the German POST war projected militantly by Bocatec for the labor union ver.di onto the façade of the Congress Center Hamburg.

At the 6th November the national work council of the German Post AG held a meeting in Hamburg. The boss of the company, Dr. Frank Appel faced not only 620 members of the work council but was also impressively criticized for the massive minimum wages and bad working conditions of the DHL subsidiary.

The united service work council (ver.di) engaged the projection experts from Bocatec to put up the blatantly obvious statement „Fair instead of precarious“. From 18 – 19pm Bocatec projected a 20 seconds loop of the motto „DHL – Die Haben Lohndumping“  with the help of a 14W RGB Piko Laser onto the 120 m high house wall of the CCH. A brave and very fast action, just two days before came the order, just 10 minutes before the projection, Bocatec put up the projectors.

The widely visible protest-projection should denunciate especially the insupportable conditions at the DHL Express Germany GmbH. Working times of up to 70 hours per week and hourly earnings of around 5 Euro are a DHL standard. Since 2006 the delivery is furthermore outsourced and so the contractors are out of the rate regulations. Like this the DHL saves full-time workplaces that are liable to insurance deductions and passes on the business risk to the contractors. These drawbacks should be clearly marked, so the target of the mission.

The regional head of the postal services, transport and logistics and ver.di-man Lars-Uwe Rieck war heavily thrilled by the successful Bocatec laser projection and the short-tern, cool and straightforward realization of the action. Bocatec was very happy to apply its laser technics this time so gladiatorial and proverbial demonstrative.

Passerbys in Munich’s train station, on the Salvator place, the Odeon’s place and in the  Sonnenstrasse were amazed the 19^th November „einfachmachen“ (simply do). With this motto Microsoft roughed up the city with several guerilla actions for the launch of the new office package 365.

Microsoft hashtags in guerilla mode
Cheeky gorillas distributed bananas downtown and sprayed the hashtag #einfachmachen everywhere with chalk color onto streets and walls. Inside the train station a man weightlessly floated in front of a hashtag billboard. Bocatec threw the motto via video projection ultra large onto house walls. #Einfachmachen stands for the idea of new, mobile working in the cloud, that nothing can stop you from. With Office 365 every user should let his thoughts wander freely everywhere and on every device – unleashed and free. Representatively for the guild of new working several literature and creative bloggers met for a creative competition around #einfachmachen and tested the new possibilities of Office 365.

Bocatec works hypermobile
That computer towers, fix work stations and limited access to relevant documents don’t fit into the digital age, is also the opinion of Bocatec. Engaged by DL-Kommunikation the two Bocatec boys sprinted through Munich to put the message demonstratively in scene. With a 15.000 ANSI-Lumen beamer, two coupled generators and a special video software for geometric correction the commando was: „Transporter door open!”, “generators on!”, “beamer go!” and after 10-15 minutes head to the next location!“ So quick and convincingly Bocatec itself transacted the motto of the day with a surprise effect.

Bocatec „simply does“ make customers happy
Microsoft was impressed how much is visible on a house wall. Within the next weeks, Bocatec will immediately sit together and talk to the customer about the next Guerilla actions.