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Bocatec Lasershows und Eventtechnik

New Chevrolet Cruze presented in Shanghai with musical

In 2014 GM presented in Shenzhen the new Chevrolet Cruze. In the university center re-build to a Chevrolet arena, Chevrolet showed its 1500 guests an one-hour spectacle in musical format. Bocatec surrounded the story of love, jealousy and cars with sensational laser effects.
Chevrolet Car Presentation from Bocatec on Vimeo.

The traditional enterprise Chevrolet, founded in 1911 by the Swiss race driver Louis Chevrolet, was taken over already 1918 by General Motors. For years the company fought neck and neck with Ford for the market lead. The Corvette from 1953 is until today the most successful American sports car. Also the butterfly wing shaped tail fins of the 60ies are unforgotten. In the beginning 80ies they cooperated with Toyota to become more competitive. Since2010 Chevrolet is the entry model of General Motors. Until 2016 Chevrolet will give up the business in Western Europe. In contrast the brand brings now new models o the Chinese market. Since 2009 over 1.1 Million Cruzes drive on the Chinese streets and make it to one of the most successful models on the market. The new version of the midsize sedan sets benchmarks for styling, efficiency and user-friendliness.

“Designed to Raise your Heartbeat”

The president of GM Shanghai, Wang Yongqing, expects that “ the new Cruze to appeal to younger car buyers looking for an exhilarating driving experience.” Already for around 14.000 Euro one can buy one of the seven new models in China, which are based for the first time on the global GM platform for midsize compact cars. European engineers tested and tuned the Cruze on Germany’s legendary Nürburgring. The global design team developed the Cruze within the new concept “Designed to Raise your Heartbeat”. Its short front and rear overhangs make the new Cruze dynamically compact. A fastback design enhances aerodynamics and fuel economy. The new Ecotech engine is quiet and saving. In Pearl White, Jazz Black, Street Grey, Metallic Silver, Magic Red and Crystal Blue the Cruze will give the Chinese a feeling of luxury and sportiness. In addition the Chevrolet MyLink 2.0 Infotainment system with Touchscreen, build-in apps, navigation, Driving Assist,active park assist und changing lanes alert system leaves no wishes unfulfilled.

3D mapping and laser action

The many new features of the Cruze were also the topic of the extensive show for market introduction. After divers speeches a huge semicircle gaze lift up and gave view of the skyline of Shengzhen and the great stage construction. The dealers and sales partners experienced the new models in front of 20m high tower constructions. The cars were projected on with 3D mapping. The huge towers were made completely of 6mm LED walls. Bocatec also installed nine 20W RGB lasers on the towers and framed the show. Four Bocatec pros built-up during four days MDG hazer, high power fog machines and laser projectors. At the live event the PHOENIX programmed show ran Show smoothly remote controlled via WLAN.

The Chinese audience was visibly touched and extremely thrilled by the show and also Chevrolet is already looking forward to the next model presentation with Bocatecs first-class show technics.