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Bocatec Lasershows und Eventtechnik

Guerilla-Marketing for the Gamescom in Cologne

To put a logo oversized on house fronts, monuments, trees or mountains is always a great and catchy performance. Branding in XXL format reaches not only many eyes but also communicates the brand in a new and surprising way. Bocatec is pleased to realize those mammoth logo projections like this for the Gamescom in Cologne.

In august 2012 five days games, fun and excitement were the focus on the world’s largest trade show for interactive gaming and entertainment. By order of the agency Orange Cube Werbeagentur GmbH Bocatec projected advertising messages of a game producer on the walls at the water front near the Rhine. The dramatic guerilla action took around one hour. Applied were a Piko 14 and the software control Phoenix4 ProPlus show controller. A strong action with big effect, that Bocatec realizes for every brave brand.