{"id":4416,"date":"2014-06-04T11:49:12","date_gmt":"2014-06-04T09:49:12","guid":{"rendered":"http:\/\/www.bocatec.de\/?p=4416"},"modified":"2015-01-14T14:37:04","modified_gmt":"2015-01-14T12:37:04","slug":"guerilla-marketing-for-the-gamescom-in-cologne","status":"publish","type":"post","link":"https:\/\/www.bocatec.de\/en\/2014\/06\/04\/guerilla-marketing-for-the-gamescom-in-cologne\/","title":{"rendered":"Guerilla-Marketing for the Gamescom in Cologne"},"content":{"rendered":"<p><b>To put a logo oversized on house fronts, monuments, trees or mountains is always a great and catchy performance. Branding in XXL format reaches not only many eyes but also communicates the brand in a new and surprising way. Bocatec is pleased to realize those mammoth logo projections like this for the <\/b><a href=\"http:\/\/www.gamescom.de\"><b>Gamescom<\/b><\/a><b> in Cologne. <\/b><\/p>\n<p>In august 2012 five days games, fun and excitement were the focus on the world\u2019s largest trade show for interactive gaming and entertainment. By order of the agency <a href=\"http:\/\/orange-cube.de\">Orange Cube Werbeagentur GmbH<\/a> Bocatec projected advertising messages of a game producer on the walls at the water front near the Rhine. The dramatic guerilla action took around one hour. Applied were a <a href=\"http:\/\/www.bocatec.de\/shop\/\">Piko 14<\/a> and the software control<a href=\"http:\/\/www.phoenix-showcontroller.de\/\"> Phoenix4 <\/a>ProPlus show controller. A strong action with big effect, that Bocatec realizes for every brave brand.<\/p>\n<p>ngg_shortcode_0_placeholder<!--:--><!--:en--><\/p>\n<p><!--:--><!--:zh--><\/p>\n<p><!--:--><\/p>","protected":false},"excerpt":{"rendered":"<p>To put a logo oversized on house fronts, monuments, trees or mountains is always a <a href=\"https:\/\/www.bocatec.de\/en\/2014\/06\/04\/guerilla-marketing-for-the-gamescom-in-cologne\/\">Read more<\/a><\/p>\n","protected":false},"author":16,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[390,392,399,405,396,406],"tags":[],"_links":{"self":[{"href":"https:\/\/www.bocatec.de\/en\/wp-json\/wp\/v2\/posts\/4416\/"}],"collection":[{"href":"https:\/\/www.bocatec.de\/en\/wp-json\/wp\/v2\/posts\/"}],"about":[{"href":"https:\/\/www.bocatec.de\/en\/wp-json\/wp\/v2\/types\/post\/"}],"author":[{"embeddable":true,"href":"https:\/\/www.bocatec.de\/en\/wp-json\/wp\/v2\/users\/16\/"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bocatec.de\/en\/wp-json\/wp\/v2\/comments\/?post=4416"}],"version-history":[{"count":3,"href":"https:\/\/www.bocatec.de\/en\/wp-json\/wp\/v2\/posts\/4416\/revisions\/"}],"predecessor-version":[{"id":6023,"href":"https:\/\/www.bocatec.de\/en\/wp-json\/wp\/v2\/posts\/4416\/revisions\/6023\/"}],"wp:attachment":[{"href":"https:\/\/www.bocatec.de\/en\/wp-json\/wp\/v2\/media\/?parent=4416"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bocatec.de\/en\/wp-json\/wp\/v2\/categories\/?post=4416"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bocatec.de\/en\/wp-json\/wp\/v2\/tags\/?post=4416"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}