{"id":4361,"date":"2014-06-04T11:27:59","date_gmt":"2014-06-04T09:27:59","guid":{"rendered":"http:\/\/www.bocatec.de\/?p=4361"},"modified":"2014-07-03T17:51:24","modified_gmt":"2014-07-03T15:51:24","slug":"simply-do-microsoft-showed-it-with-gorillas-zero-gravity-man-and-video-projection","status":"publish","type":"post","link":"https:\/\/www.bocatec.de\/en\/2014\/06\/04\/simply-do-microsoft-showed-it-with-gorillas-zero-gravity-man-and-video-projection\/","title":{"rendered":"SIMPLY-DO \u2013 Microsoft showed it with Gorillas, Zero Gravity Man and video projection"},"content":{"rendered":"<h3>Passerbys in Munich\u2019s train station, on the Salvator place, the Odeon\u2019s place and in the \u00a0Sonnenstrasse were amazed the 19<sup>th<\/sup> November \u201eeinfachmachen\u201c (simply do). With this motto Microsoft roughed up the city with several guerilla actions for the launch of the new office package 365.<\/h3>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/9oIC5u_VfyU\" width=\"100%\" height=\"200\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><b>Microsoft hashtags in guerilla mode<\/b><br \/>\nCheeky gorillas distributed bananas downtown and sprayed the hashtag<b> #einfachmachen<\/b> everywhere with chalk color onto streets and walls. Inside the train station a man weightlessly floated in front of a <b>hashtag billboard<\/b>. Bocatec threw the motto via video projection <b>ultra large onto house walls<\/b>. <i>#Einfachmachen<\/i> stands for the idea of new, <b>mobile working<\/b> in the cloud, that nothing can stop you from. With <b>Office 365<\/b> every user should let his thoughts wander freely everywhere and on every device \u2013 unleashed and free. Representatively for the guild of <b>new working<\/b> several literature and creative bloggers met for a creative competition around <i>#einfachmachen<\/i> and tested the new possibilities of Office 365.<\/p>\n<p><b><div class=\"eat-left eat-right\"><div class=\"thumbs-masonry isotope\"><div class=\"isotope-item block-2 block-h-2\"><a href=\"https:\/\/www.bocatec.de\/wp-content\/uploads\/2013\/11\/einfachmachen4.jpg\" rel=\"prettyPhoto[postgal_3673]\" class=\"show-hover-link block-h-2\"\"><img src=\"https:\/\/www.bocatec.de\/wp-content\/uploads\/2013\/11\/einfachmachen4-480x480.jpg\" alt=\"einfachmachen4\"\/><span class=\"before\"><\/span><span class=\"after\"><\/span><\/a><\/div><div class=\"isotope-item block-2 block-h-2\"><a href=\"https:\/\/www.bocatec.de\/wp-content\/uploads\/2013\/11\/einfachmachen3.jpg\" rel=\"prettyPhoto[postgal_3673]\" class=\"show-hover-link block-h-2\"\"><img src=\"https:\/\/www.bocatec.de\/wp-content\/uploads\/2013\/11\/einfachmachen3-480x480.jpg\" alt=\"einfachmachen3\"\/><span class=\"before\"><\/span><span class=\"after\"><\/span><\/a><\/div><div class=\"isotope-item block-1 block-h-1\"><a href=\"https:\/\/www.bocatec.de\/wp-content\/uploads\/2013\/11\/einfachmachen2.jpg\" rel=\"prettyPhoto[postgal_3673]\" class=\"show-hover-link block-h-1\"\"><img src=\"https:\/\/www.bocatec.de\/wp-content\/uploads\/2013\/11\/einfachmachen2-480x480.jpg\" alt=\"einfachmachen2\"\/><span class=\"before\"><\/span><span class=\"after\"><\/span><\/a><\/div><div class=\"isotope-item block-1 block-h-1\"><a href=\"https:\/\/www.bocatec.de\/wp-content\/uploads\/2013\/11\/einfachmachen1.jpg\" rel=\"prettyPhoto[postgal_3673]\" class=\"show-hover-link block-h-1\"\"><img src=\"https:\/\/www.bocatec.de\/wp-content\/uploads\/2013\/11\/einfachmachen1-480x480.jpg\" alt=\"einfachmachen1\"\/><span class=\"before\"><\/span><span class=\"after\"><\/span><\/a><\/div><\/div><\/div><\/b><\/p>\n<p><b>Bocatec works hypermobile<\/b><br \/>\nThat computer towers, fix work stations and limited access to relevant documents don\u2019t fit into the digital age, is also the opinion of Bocatec. Engaged by <b>DL-Kommunikation<\/b> the two Bocatec boys sprinted through Munich to put the message demonstratively in scene. With a 15.000 ANSI-Lumen beamer, two coupled generators and a special video software for geometric correction the commando was: \u201eTransporter door open!\u201d, \u201cgenerators on!\u201d, \u201cbeamer go!\u201d and after 10-15 minutes head to the next location!\u201c So quick and convincingly Bocatec itself transacted the motto of the day with a surprise effect.<\/p>\n<p><b>Bocatec \u201esimply does\u201c make customers happy<\/b><br \/>\nMicrosoft <b>was impressed<\/b> how much is visible on a house wall. Within the next weeks, Bocatec will immediately sit together and talk to the customer about the next <b>Guerilla actions<\/b>.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/1qWNcNNBjfE\" width=\"280\" height=\"157\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe> <iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/dmCnWn0zDf8\" width=\"280\" height=\"157\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Passerbys in Munich\u2019s train station, on the Salvator place, the Odeon\u2019s place and in the <a href=\"https:\/\/www.bocatec.de\/en\/2014\/06\/04\/simply-do-microsoft-showed-it-with-gorillas-zero-gravity-man-and-video-projection\/\">Read more<\/a><\/p>\n","protected":false},"author":16,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[390,392,399,405,396],"tags":[],"_links":{"self":[{"href":"https:\/\/www.bocatec.de\/en\/wp-json\/wp\/v2\/posts\/4361\/"}],"collection":[{"href":"https:\/\/www.bocatec.de\/en\/wp-json\/wp\/v2\/posts\/"}],"about":[{"href":"https:\/\/www.bocatec.de\/en\/wp-json\/wp\/v2\/types\/post\/"}],"author":[{"embeddable":true,"href":"https:\/\/www.bocatec.de\/en\/wp-json\/wp\/v2\/users\/16\/"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bocatec.de\/en\/wp-json\/wp\/v2\/comments\/?post=4361"}],"version-history":[{"count":3,"href":"https:\/\/www.bocatec.de\/en\/wp-json\/wp\/v2\/posts\/4361\/revisions\/"}],"predecessor-version":[{"id":4766,"href":"https:\/\/www.bocatec.de\/en\/wp-json\/wp\/v2\/posts\/4361\/revisions\/4766\/"}],"wp:attachment":[{"href":"https:\/\/www.bocatec.de\/en\/wp-json\/wp\/v2\/media\/?parent=4361"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bocatec.de\/en\/wp-json\/wp\/v2\/categories\/?post=4361"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bocatec.de\/en\/wp-json\/wp\/v2\/tags\/?post=4361"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}